《綜合商務英語》融合新的外國語言文學類專業(yè)本科教學質量國家標準和新的英語四級考試題型，按照商務英語專業(yè)教學要求編寫，以培養(yǎng)學生的商務英語綜合應用能力，包括英語語言知識和應用能力，商務知識、理論和應用能力，職場適應及發(fā)展能力和綜合運用各種知識解決商務實際問題的能力等為目標。教材內容的選材圍繞商務活動的各個階段，包括公司介紹、溝通交流、商務旅行、產品、銷售、商務管理市場營銷等等，通過構建真實的職場商務情景，激發(fā)學生的學習動力與熱情。本書為教材的第1冊。
劉白玉，三級教授，山東工商學院外國語學院院長。中國國際商務英語研究會副理事長，山東省商務英語研究會會長，至今共在《中國翻譯》等期刊發(fā)表論文93篇，出版專著、譯著15部；主持省部級等課題12項。
Unit 1 Introduction to Business
Text A Better Prepare for a Career in Business
Text B Business Cycle
Chinese and International Culture Tour
Case Study
Unit 2 Successful Business People
Text A Steve Jobs and the Apple Story
Text B Li Ka-Shings Timeless Advice for Young En-trepreneurs
Chinese and International Culture Tour
Case Study
Unit 3 Market
Text A Who Will Win Out in the Smart Phone Market?
Text B 5 Steps to Validate Your Business Idea before Entering the Market
Chinese and International Culture Tour
Case Study
Unit 4 Companies
Text A Starbucks Coffee Companys Organizational Structure
Text B The Commencement Address
Chinese and International Culture Tour
Case Study
Unit 5 Employee
Text A Being a Good Employee
Text B Employee Confidence and Engagement
Chinese and International Culture Tour
Case Study
Unit 6 Products
Text A 6 Steps to Product Launch Success
Text B Counterfeit Products Hurt the Consumer and the Economy
Chinese and International Culture Tour
Case Study
Unit 7 Customers
Text A Customer Value
Text B How to Create and Retain Customers
Chinese and International Culture Tour
Case Study
Unit 8 Work-life Balance
Text A The Price of a 24-7 World
Text B Theres More to Life than Being Happy
Chinese and International Culture Tour
Case Study
Unit 9 Culture
Text A What is Culture?
Text B Friendship of American Style
Chinese and International Culture Tour
Case Study
Unit 10 Business Ethics
Text A How Different Ethical Stances Can Help or Harm a Company
Text B Is Digital Piracy Unethical? Or Just Illegal?
Chinese and International Culture Tour
Case Study
附錄一 Glossary
附錄二 TEM-4 （2008~2010）
附錄三 References
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