定 價：60 元
叢書名：江蘇高校品牌專業(yè)建設(shè)工程資助項(xiàng)目
當(dāng)前圖書已被 3 所學(xué)校薦購過！
查看明細(xì)
- 作者：蔡莉編著
- 出版時間：2018/12/1
- ISBN：9787568410397
- 出 版 社：江蘇大學(xué)出版社
- 中圖法分類：F272.1
- 頁碼：247頁
- 紙張：膠版紙
- 版次：1
- 開本：16K
Chapter Introduction
1．1 General Meaning of Planning
1．2 Strategic Planning Misunderstanding
1．3 Strategic Planned Pitfalls/Traps
Chapter 2 Theoretical System of Strategic Planning and Management
2．1 System of Business Strategic Planning and Management
2．2 The Merger of Business Strategic Planning and Management
Chapter 3 Global Challenges and Development
3．1 Competition Challenges
3．2 Commercial Rules Conflict
3．3 Participants' Synchronization
Chapter 4 Theories and Techniques Development of Strategic Planning and Management
4．1 Classical Theories and Principles/Approaches
4．2 Modern Theories and Principles
4．3 Industrial Organization View （IO） and Resource Base View （RBV）
Chapter 5 Contemporary Mainstream Strategic Planning and Management Ideas
5．1 Dynamic Capability Theory
5．2 Virtual Business Strategy
5．3 Strategic Network Theory
5．4 Strategic Alliance
5．5 Differential Management
5．6 Evolutionary Theory
……
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