目錄
第 1 章 動(dòng)畫的起源和早期實(shí)驗(yàn).....................................................................1
1.1　動(dòng)畫的產(chǎn)生.............................................................................................2
1.1.1 原始的動(dòng)畫意向 ........................................................................2
1.1.2 皮影戲 ........................................................................................3
1.1.3 走馬燈 ........................................................................................5
1.1.4 手翻書 ........................................................................................6
1.1.5 魔術(shù)幻燈 ....................................................................................7
1.1.6 視覺暫留理論的形成 ...............................................................8
1.1.7 愛德華·穆布里奇對(duì)動(dòng)作的捕捉 ............................................9
1.2　動(dòng)畫的創(chuàng)始人—雷諾.......................................................................10
1.3　動(dòng)畫電影早期代表人物.......................................................................12
1.3.1 斯圖亞特·布萊克頓 ..............................................................12
1.3.2 埃米爾·科爾 ..........................................................................12
1.3.3 溫瑟·麥凱 ..............................................................................13
課后練習(xí)........................................................................................................14
第 2 章 動(dòng)畫的定義、特點(diǎn)及分類...............................................................15
2.1　動(dòng)畫的定義......................................................................................16
2.1.1 與動(dòng)畫相關(guān)的幾個(gè)概念 ..........................................................16
2.1.2 什么是動(dòng)畫 ..............................................................................17
2.2　動(dòng)畫的特點(diǎn).....................................................................................17
2.2.1 動(dòng)畫的運(yùn)動(dòng)性 ..........................................................................17
2.2.2 動(dòng)畫是假定性藝術(shù) ..................................................................18
2.2.3 動(dòng)畫的藝術(shù)性 ..........................................................................19
2.2.4 動(dòng)畫的時(shí)代性 ..........................................................................19
2.2.5 動(dòng)畫的科技性 .........................................................................21
2.2.6 動(dòng)畫的工藝性 ..........................................................................22
2.2.7 動(dòng)畫的功能性 ..........................................................................23
2.3　動(dòng)畫的分類...........................................................................................24
2.3.1 平面動(dòng)畫和立體動(dòng)畫 ..............................................................24
2.3.2 影院動(dòng)畫、電視動(dòng)畫、網(wǎng)絡(luò)動(dòng)畫和手機(jī)動(dòng)畫 ......................32
2.3.3 常見的計(jì)算機(jī)動(dòng)畫及軟件 ......................................................36
2.3.4 其他動(dòng)畫類型 ................................................................................39
課后練習(xí)........................................................................................................40
第 3 章 相關(guān)藝術(shù)對(duì)動(dòng)畫的影響...................................................................41
3.1　動(dòng)畫的視聽語言 ........................................................................ 42
3.1.1 動(dòng)畫的鏡頭語言 ......................................................................43
3.1.2 動(dòng)畫的場(chǎng)面調(diào)度 ......................................................................50
3.1.3 動(dòng)畫的光效處理 ......................................................................51
3.1.4 動(dòng)畫音樂 ..................................................................................53
3.2　動(dòng)畫與美術(shù)...........................................................................................54
3.2.1 動(dòng)畫與美術(shù)的關(guān)系 ..................................................................54
3.2.2 民間美術(shù)對(duì)動(dòng)畫的影響 ..........................................................57
3.3　動(dòng)畫與文學(xué)...........................................................................................59
3.3.1 動(dòng)畫題材的選擇和借鑒 ..........................................................59
3.3.2 動(dòng)畫角色的塑造 ......................................................................60
3.3.3 戲劇式敘事結(jié)構(gòu) ......................................................................61
課后練習(xí)........................................................................................................62
第 4 章 北美洲動(dòng)畫.......................................................................................63
4.1　美國(guó)動(dòng)畫...............................................................................................64
4.1.1 美國(guó)動(dòng)畫的發(fā)展階段 ..............................................................64
4.1.2 美國(guó)動(dòng)畫史上具有代表性的動(dòng)畫家和主要?jiǎng)赢?br>制作機(jī)構(gòu) ..................................................................................71
4.2　加拿大動(dòng)畫...........................................................................................76
課后練習(xí)........................................................................................................78
第 5 章 歐洲動(dòng)畫...........................................................................................79
5.1　法國(guó)動(dòng)畫...............................................................................................80
5.1.1 法國(guó)動(dòng)畫概述 ..........................................................................80
5.1.2 法國(guó)動(dòng)畫的代表人物和代表作品 ..........................................81
5.2　俄羅斯動(dòng)畫...........................................................................................83
5.3　歐洲其他國(guó)家的動(dòng)畫...........................................................................84
5.3.1 英國(guó)動(dòng)畫 ..................................................................................84
5.3.2 德國(guó)動(dòng)畫 ..................................................................................87
5.3.3 捷克動(dòng)畫 ..................................................................................88
5.3.4 南斯拉夫“薩格勒布學(xué)派” ....................................................89
課后練習(xí)........................................................................................................92
第 6 章 亞洲動(dòng)畫...........................................................................................93
6.1　中國(guó)動(dòng)畫...............................................................................................94
6.1.1 中國(guó)動(dòng)畫的早期開創(chuàng)和探索 ..................................................94
6.1.2 新中國(guó)成立后的動(dòng)畫 ..............................................................95
6.1.3 中國(guó)動(dòng)畫的繁榮期 ..................................................................97
6.1.4 中國(guó)動(dòng)畫的停滯期 ................................................................100
6.1.5 中國(guó)動(dòng)畫的第二次繁榮 ........................................................101
6.1.6 中國(guó)動(dòng)畫的衰落與轉(zhuǎn)型 ........................................................103
6.1.7 中國(guó)香港及臺(tái)灣地區(qū)的動(dòng)畫 ................................................106
6.2　日本動(dòng)畫.............................................................................................108
6.2.1 日本動(dòng)畫概述 ........................................................................108
6.2.2 日本動(dòng)畫的代表機(jī)構(gòu)、代表人物和代表作品 ...................108
課后練習(xí)......................................................................................................118
第 7 章 非主流動(dòng)畫.....................................................................................119
7.1　實(shí)驗(yàn)動(dòng)畫.............................................................................................120
7.1.1 實(shí)驗(yàn)動(dòng)畫對(duì)音樂的探索 ........................................................120
7.1.2 實(shí)驗(yàn)動(dòng)畫對(duì)動(dòng)畫媒介的探索 ................................................121
7.2　哲理動(dòng)畫/ 黑色幽默.........................................................................124
7.2.1 哲理動(dòng)畫 ................................................................................124
7.2.2 黑色幽默動(dòng)畫 ........................................................................126
7.3　抒情動(dòng)畫.............................................................................................128
7.3.1 邁克爾·杜多克·德威特及其代表作品 ............................129
7.3.2 尤里·諾斯坦及其代表作品 ................................................130
課后練習(xí)......................................................................................................132
第 8 章 動(dòng)畫產(chǎn)業(yè)的商業(yè)模式.....................................................................133
8.1　動(dòng)畫產(chǎn)業(yè)市場(chǎng)概況.............................................................................134
8.1.1 動(dòng)畫產(chǎn)業(yè)涉及的行業(yè) ............................................................134
8.1.2 動(dòng)畫產(chǎn)業(yè)的特點(diǎn) ....................................................................136
8.1.3 動(dòng)畫產(chǎn)業(yè)現(xiàn)狀 ........................................................................139
8.2　動(dòng)畫產(chǎn)品的營(yíng)銷策劃.........................................................................141
8.2.1 動(dòng)畫產(chǎn)品的投、融資 ............................................................141
8.2.2 動(dòng)畫產(chǎn)品的獲利渠道 ............................................................142
8.2.3 動(dòng)畫產(chǎn)品的市場(chǎng)調(diào)研和策劃 ................................................145
8.3　動(dòng)畫衍生產(chǎn)品.....................................................................................147
8.3.1 普通版本的周邊產(chǎn)品 ............................................................147
8.3.2 特殊版本的周邊產(chǎn)品 ............................................................152
8.3.3 Cosplay 產(chǎn)業(yè) ..........................................................................155
課后練習(xí)......................................................................................................156