《商務(wù)英語(yǔ)閱讀》融合最新的《普通高等學(xué)校本科外國(guó)語(yǔ)言文學(xué)專業(yè)類教學(xué)指南》和商務(wù)英語(yǔ)專業(yè)四八級(jí)考試題型，按照商務(wù)英語(yǔ)專業(yè)教學(xué)要求進(jìn)行修訂編寫。通過(guò)選取商務(wù)主題方面原汁原味的文章，幫助學(xué)生豐富商務(wù)知識(shí)，了解商務(wù)英語(yǔ)語(yǔ)言特點(diǎn)，提高商務(wù)英語(yǔ)閱讀水平。將商務(wù)理念、商務(wù)案例、商務(wù)文化和商務(wù)英語(yǔ)語(yǔ)言有機(jī)融為一體；涵蓋國(guó)際貿(mào)易理論、國(guó)際貿(mào)易政策、國(guó)際貿(mào)易慣例、國(guó)際貿(mào)易公約、一般貿(mào)易方式、宏觀經(jīng)濟(jì)政策等重點(diǎn)和熱點(diǎn)話題，也包括產(chǎn)品營(yíng)銷、跨文化交際、資信調(diào)查、履約、租船訂艙等商務(wù)活動(dòng)中的實(shí)際應(yīng)用，反映當(dāng)今商務(wù)領(lǐng)域的現(xiàn)狀與發(fā)展趨勢(shì)。本次修訂為滿足當(dāng)前教學(xué)需求，深入融合課程思政元素，同時(shí)更新商務(wù)領(lǐng)域中最新知識(shí)，如電子商務(wù)、跨境電商等。本書(shū)為閱讀教程的第4冊(cè)，主題涉及商務(wù)溝通、商務(wù)談判、并購(gòu)等。

總主編：郭桂杭教授廣東外語(yǔ)外貿(mào)大學(xué)國(guó)際商務(wù)英語(yǔ)學(xué)院院長(zhǎng)，教授，英國(guó)皇家特許管理會(huì)計(jì)師（ACMA），全球特許管理會(huì)計(jì)師（CGMA）。中國(guó)國(guó)際貿(mào)易學(xué)會(huì)國(guó)際商務(wù)英語(yǔ)研究委員會(huì)常務(wù)副理事長(zhǎng)。劉白玉教授，山東工商學(xué)院外語(yǔ)學(xué)院教授，教育部高等學(xué)校商務(wù)英語(yǔ)專業(yè)教學(xué)協(xié)作組委員，山東省對(duì)外經(jīng)濟(jì)學(xué)會(huì)國(guó)際商務(wù)英語(yǔ)專業(yè)委員會(huì)會(huì)長(zhǎng)。主編：孫洪波，博士，副教授，博士生導(dǎo)師。北京語(yǔ)言大學(xué)外國(guó)語(yǔ)言學(xué)及應(yīng)用語(yǔ)言學(xué)博士，劍橋大學(xué)現(xiàn)代及中世紀(jì)語(yǔ)言學(xué)院聯(lián)合培養(yǎng)博士；曲阜師范大學(xué)外國(guó)語(yǔ)言學(xué)及應(yīng)用語(yǔ)言學(xué)碩士；魯東大學(xué)英語(yǔ)語(yǔ)言文學(xué)學(xué)士。菏澤學(xué)院外國(guó)語(yǔ)學(xué)院院長(zhǎng)，馬來(lái)西亞思特雅大學(xué)（UCSI university）博士生導(dǎo)師，聊城大學(xué)、曲阜師范大學(xué)碩士生導(dǎo)師，山東省水滸文化研究基地研究員，菏澤學(xué)院語(yǔ)言與認(rèn)知研究所所長(zhǎng)，南太平洋島國(guó)語(yǔ)言研究所所長(zhǎng)。兼任中國(guó)邏輯學(xué)會(huì)語(yǔ)言邏輯專業(yè)委員會(huì)理事，歐洲漢語(yǔ)語(yǔ)言學(xué)會(huì)理事，英國(guó)漢語(yǔ)教學(xué)協(xié)會(huì)理事。

Unit 1 Business Communication.....................................................................................001
Text A Understanding How Culture Affects Communication................................................ 001
Text B Communication at the Workplace .............................................................................. 011
Chinese Values.......................................................................................................................... 017
Unit 2 Business Negotiation............................................................................................019
Text A Tactics for Successful Business Negotiations .............................................................. 019
Text B Global Negotiation Preparation.................................................................................. 028
Chinese Values.......................................................................................................................... 033
Unit 3 Takeovers and Mergers .........................................................................................035
Text A How Mergers and Acquisitions Can Affect a Company............................................... 035
Text B China’s Haier to Buy GE Appliance Business for $5.4 Billion.................................... 046
Chinese Values.......................................................................................................................... 053
Unit 4 Accounting............................................................................................................055
Text A 10 Basic Accounting Terms Every Business Owner Should Know ............................. 055
Text B What Is Financial Accounting and Why Is It Important?............................................. 063
Chinese Values.......................................................................................................................... 071
Unit 5 Finance and Banking............................................................................................073
Text A Branches Fall as Banking Goes Digital........................................................................ 073
Text B In Fintech, China Shows the Way ............................................................................... 083
Chinese Values.......................................................................................................................... 089
Unit 6 Stocks and Bonds .................................................................................................091
Text A The Danger of a Crash Landing in High-flying Stocks, Bonds and Property.............. 091
Text B Connecting China’s Stock Markets to the World........................................................ 101
Chinese Values.......................................................................................................................... 109
Unit 7 Data Economy.......................................................................................................111
Text A How Digital Transformation Is Driving Economic Change ........................................ 111
Text B Data Economy: Radical Transformation or Dystopia? ................................................ 120
Chinese Values.......................................................................................................................... 126
Unit 8 Cross-border E-commerce....................................................................................127
Text A Uber Slayer: How China’s Didi Beat the Ride-Hailing Superpower........................... 127
Text B Luxury Brands Join China’s Livestreaming Boom to Revive Sales ............................. 135
Chinese Values.......................................................................................................................... 140
Unit 9 Green Economy ....................................................................................................143
Text A Clean Energy: Let the Sun Shine................................................................................. 143
Text B Technologies That Can Save the Environment........................................................... 151
Chinese Values.......................................................................................................................... 157
Unit 10 The Belt and Road Initiative...............................................................................159
Text A DR Congo Develops with BRI..................................................................................... 159
Text B BRI Keeps Nations on the Move ................................................................................. 168
Chinese Values.......................................................................................................................... 174
Appendix I Glossary ........................................................................................................ 177
Appendix II TEM-8 (2021–2023) ...................................................................................... 183