企業(yè)跨國(guó)經(jīng)營(yíng)與管理
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- 作者：鄭國(guó)姣,譚金菁
- 出版時(shí)間：2025/9/1
- ISBN：9787564247652
- 出 版 社：上海財(cái)經(jīng)大學(xué)出版社
- 中圖法分類：F279.247
- 頁(yè)碼：
- 紙張：膠版紙
- 版次：
- 開本：16開
《企業(yè)跨國(guó)經(jīng)營(yíng)與管理（雙語(yǔ)教學(xué)案例）》立足我國(guó)新型開放背景，對(duì)跨國(guó)企業(yè)在華經(jīng)營(yíng)與我國(guó)企業(yè)走出去兩方面相結(jié)合進(jìn)行案例匯編，兼顧時(shí)效性和代表性，對(duì)目前經(jīng)濟(jì)全球化背景下的新趨勢(shì)和一帶一路倡議提供啟示和借鑒。該教材可作為跨國(guó)公司經(jīng)營(yíng)與管理、項(xiàng)目管理等專業(yè)課程配套的教輔材料使用，旨在通過案例研討與啟示的形式，將理論知識(shí)與實(shí)踐案例相結(jié)合，突出培養(yǎng)學(xué)生運(yùn)用理論分析和解決實(shí)際問題的能力，以提高應(yīng)用型國(guó)際商務(wù)人才培養(yǎng)質(zhì)量。該教材采用雙語(yǔ)形式，同時(shí)吸收和借鑒編寫者與授課學(xué)生（包含留學(xué)生）的優(yōu)秀研究成果，也是對(duì)國(guó)際商務(wù)專業(yè)課程改革教學(xué)手段、創(chuàng)新教學(xué)方式的集中性展示和總結(jié)。
用中英雙語(yǔ)形式，分享知名跨國(guó)企業(yè)的經(jīng)典經(jīng)營(yíng)與管理案例。
鄭國(guó)姣，女，經(jīng)濟(jì)學(xué)博士，注冊(cè)會(huì)計(jì)師，講師，英國(guó)萊斯特大學(xué)訪問學(xué)者，華東理工大學(xué)訪問學(xué)者。主要授課課程為：西方經(jīng)濟(jì)學(xué)、金融學(xué)、企業(yè)跨國(guó)經(jīng)營(yíng)實(shí)務(wù)等。主要研究方向?yàn)榇怪睂I(yè)化分工、貿(mào)易與環(huán)境、國(guó)際貿(mào)易理論與政策。榮獲上海高校青年教師教學(xué)競(jìng)賽三等獎(jiǎng)，上海高校國(guó)際學(xué)生英語(yǔ)授課示范性課程、上海高校課程思政師范課程，全國(guó)商業(yè)精英挑戰(zhàn)賽國(guó)際貿(mào)易競(jìng)賽優(yōu)秀指導(dǎo)教師獎(jiǎng)等榮譽(yù)稱號(hào)。
第 1 章 國(guó)際商務(wù)視角下的企業(yè)跨國(guó)經(jīng)營(yíng) 1.1 小米公司的全球化戰(zhàn)略選擇 .........................................................................................1 1.2 美國(guó)通用電氣的多元化與歸核化經(jīng)營(yíng) ........................................................................3 1.3 無(wú)印良品的品牌創(chuàng)新策略 .............................................................................................5 1.4 阿里巴巴集團(tuán)與華特迪士尼公司戰(zhàn)略合作 ...............................................................7 1.5 中石油進(jìn)入哈薩克斯坦跨國(guó)經(jīng)營(yíng)的發(fā)展模式 ...........................................................9 1.6 寧德時(shí)代的海外布局 ...................................................................................................12 1.7 野村東方國(guó)際證券在華文化建設(shè)實(shí)踐 .....................................................................16 第 2 章 國(guó)際金融視角下的企業(yè)跨國(guó)經(jīng)營(yíng) 2.1 海爾集團(tuán)匯率風(fēng)險(xiǎn)管理 ......................................................................................................18 2.2 花旗銀行在華投資業(yè)務(wù)分析 .............................................................................................21 2.3 跨國(guó)公司跨境資金池業(yè)務(wù) .................................................................................................23 2.4 華為跨國(guó)經(jīng)營(yíng)的融資結(jié)構(gòu)分析 .........................................................................................25 2.5 互聯(lián)網(wǎng)金融企業(yè)跨國(guó)投資風(fēng)險(xiǎn)分析 ................................................................................28 第 3 章 國(guó)際新形勢(shì)視角下的企業(yè)跨國(guó)經(jīng)營(yíng) 3.1 數(shù)字跨國(guó)公司谷歌的監(jiān)管 .................................................................................................32 3.2 數(shù)字跨國(guó)公司亞馬遜與阿里巴巴經(jīng)營(yíng)對(duì)比分析 ..........................................................34 3.3 跨國(guó)公司與全球價(jià)值鏈 .....................................................................................................36 3.4 一帶一路倡議下中國(guó)建筑行業(yè)的跨國(guó)發(fā)展分析 ......................................................39 3.5 SHEIN 的 ESG 理念與全球擴(kuò)張之路 ................................................................................42 3.6 半導(dǎo)體科技企業(yè)的跨國(guó)收購(gòu)之路 ......................................................................................45 第 4 章 國(guó)際社會(huì)組織視角下的企業(yè)跨國(guó)經(jīng)營(yíng) 4.1 微軟收購(gòu)動(dòng)視暴雪的反壟斷調(diào)查分析 .............................................................................49 4.2 跨國(guó)企業(yè)的國(guó)際供應(yīng)鏈安全及其規(guī)制 .............................................................................52 4.3 數(shù)字化背景下社交媒體軟件出海的合規(guī)性調(diào)查分析 ...................................................55 Contents Chapter 1 International Business Strategy of Multinational Corporations 1.1 Xiaomis Strategic Choice of Globalization..............................................................60 1.2 General Electric Strategy for Global Market............................................................63 1.3 MUJIs Brand Innovation Strategy...........................................................................65 1.4 Strategic Partnership between Alibaba and Walt Disney........................................67 1.5 CNPCs Entry into Kazakhstans Market................................................................69 1.6 Overseas Layout of Ningde Times..........................................................................72 1.7 Nomura Orient Culture Building Practices in China................................................77 Chapter 2 International Finance Perspective of Multinational Corporations 2.1 Haier Group Exchange Risk Management..............................................................81 2.2 Analysis of Citibanks Investment Business in China..............................................85 2.3 Cross-border Funds Pool by Transnational Corporations.......................................88 2.4 Analysis of Huaweis Financing Structure...............................................................90 2.5 Investment Risk Analysis for Internet Finance Companies.....................................93 Chapter 3 New International Situation of Multinational Corporations 3.1 Digital Multinational RegulationGoogle.................................................................99 3.2 Comparative Analysis of Amazon and Alibaba......................................................102 3.3 TNCs and Global Value Chains.............................................................................104 3.4 Analysis on Chinas Construction Industry under the Belt and Road Initiative....108 3.5 SHEINs ESG Philosophy and Global Expansion...................................................112 3.6 Cross-border Acquisitions Path of Semiconductor Technology Companies..........116 Chapter 4 International Organizations Management of Multinational Corporations 4.1 Antitrust Investigation of Microsofts Acquisition of Blizzard....................................121 4.2 International Supply Chain Security and Regulation of Multinational Enterprises....125 4.3 Compliance Survey Analysis of Social Media Software .........................................129
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