本書以“跨境電商B2B數(shù)據(jù)運營”職業(yè)技能等級證書（初級）標準為依據(jù)，采用項目驅動模式組織內容。全書共10個項目，包括阿里巴巴國際站基本規(guī)則、店鋪注冊與管理、產品發(fā)布與管理、商機獲取與管理、客戶管理、交易與訂單管理、出口服務、物流服務、資金管理、商家成長。讀者完成全部項目后，能基本掌握阿里巴巴國際站的店鋪基礎實操技能，達到跨境電商B2B店鋪運營助理崗位的技能要求。
“跨境電商B2B數(shù)據(jù)運營”1+X職業(yè)技能等級證書配套教材編委會，由北京水木學成教育科技有限公司組建，該公司是從事教育咨詢與技術服務的高科技企業(yè)，在教育產品研發(fā)、人才測評、數(shù)據(jù)咨詢和企業(yè)人力資源服務等領域有著豐富的經(jīng)驗。公司多年與清華大學（軟件學院）共建"現(xiàn)代服務工程標準體系聯(lián)合研究中心”，該中心以服務外包和跨境電子商務產業(yè)為重點，進行人才標準、測評體系和教育資源研發(fā)，并承擔教育部和商務部委派給清華大學的相關課題的具體組織實施工作。
項目一 查詢和學習阿里巴巴國際站相關規(guī)則··································································.1
任務一 學習阿里巴巴國際站規(guī)則總則··············································································.1
任務二 學習內容與信息發(fā)布規(guī)則····················································································.6
任務三 學習交易規(guī)則···································································································11
任務四 學習跨境供應鏈規(guī)則························································································.15
任務五 學習其他規(guī)則·································································································.17
項目小結···················································································································.18
項目訓練···················································································································.19
項目二 店鋪注冊與管理·······························································································.21
任務一 注冊會員與賬戶信息管理··················································································.21
任務二 準備并提交認證信息························································································.24
任務三 準備并提交公司信息························································································.28
任務四 準備并提交產品信息························································································.31
任務五 開通店鋪·······································································································.34
任務六 了解店鋪后臺·································································································.37
項目小結···················································································································.45
項目訓練···················································································································.46
項目三 產品發(fā)布與管理·······························································································.48
任務一 產品信息準備·································································································.48
任務二 制作關鍵詞表·································································································.51
任務三 制作產品標題·································································································.54
任務四 產品發(fā)布全流程體驗························································································.58
任務五 產品分組與產品分配························································································.66
任務六 櫥窗產品設置·································································································.68
任務七 零效果產品處理······························································································.71
項目小結···················································································································.73
項目訓練···················································································································.74
項目四 商機獲取與管理·······························································································.76
任務一 查看訪客詳情與訪客營銷··················································································.76
任務二 外貿郵設置····································································································.85
任務三 訪客EDM 營銷·······························································································.91
任務四 詢盤設置·······································································································.99
項目小結··················································································································.106
項目訓練··················································································································.106
項目五 客戶管理·········································································································.107
任務一 了解客戶通···································································································.107
任務二 索要與發(fā)出名片·····························································································.111
任務三 客戶列表管理································································································.117
任務四 公海客戶管理································································································.121
任務五 客群管理······································································································.123
項目小結··················································································································.127
項目訓練··················································································································.128
項目六 交易與訂單管理······························································································.129
任務一 訂單基礎操作································································································.129
任務二 信用保障訂單管理··························································································.134
任務三 e 收匯訂單管理······························································································.140
項目小結··················································································································.145
項目訓練··················································································································.145
項目七 一達通出口服務······························································································.147
任務一 開通一達通服務·····························································································.147
任務二 申請代理出口服務··························································································.154
任務三 申領產地證···································································································.161
項目小結··················································································································.164
項目訓練··················································································································.164
項目八 物流服務·········································································································.166
任務一 選擇國際物流方式及貨物代理···········································································.166
任務二 查詢物流報價································································································.170
任務三 設置運費模板································································································.174
任務四 在阿里巴巴國際站完成物流下單········································································.181
項目小結··················································································································.185
項目訓練··················································································································.185
項目九 支付與資金管理······························································································.187
任務一 認識與選擇國際支付方式·················································································.187
任務二 在線交易收款································································································.191
任務三 結匯與提現(xiàn)···································································································.195
任務四 其他資金管理································································································.201
項目小結··················································································································.207
自主訓練··················································································································.208
項目十 商家成長·········································································································.209
任務一 了解商家頻道································································································.209
任務二 在外貿學院學習成長·······················································································.217
任務三 在外貿圈交流成長··························································································.221
項目小結··················································································································.225
項目訓練··················································································································.225
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